Evaluation Question 4

HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION, RESEARCH AND PLANNING AND EVALUATION STAGES?

Without the use of Media Technolgoies this project I think would have been near on impossible. When I try and think about a part of our project which hasn't used media technolgoies, it's pretty much impossible to do!

Our use of media technologies started early in the year September when we were asked to look through several music videos on YouTube to get inspirations for our own products. YouTube was a huge help to our music video, not only for getting inspiration for it but also for the research and planning and production stages as well. Without it, we would never have been able to distribute the video to our friends and family so that they could watch it. As well as YouTube, social media like Facebook and Twitter were hugely beneficial to us as well, as it helped us keep our fan base (albeit small!) up to date with what was going on with the music video and how we were progressing. Without these two bases, we wouldn't have had any way of letting our friends and family know that the video was completed, and would never have got as any views on our YouTube video as we did.

In terms of producing the actual video, media technologies became crucial to use once again, with our editing software iMovie being used more than anything, as this is what we did absolutely everything on. We uploaded the video onto there, edited it, added special effects, rendered it, cut it, stabilised it to name but a few. Without iMovie it would have been a disaster, and I think we took it for granted at times as we sometimes complained when it was being slow! As well as this, we had to log our progress on Blogger. I think Blogger is brilliant, it engages us to want to update the blog and is far it's far easier and more interactive than just handwriting our progress into a book. Information in the blog looks far more organised and smarter as well and just gives off a more aesthetically pleasing product.

Of course, it comes to even simpler things than that as well, as everything we did from the editing to the research to the blogging, was done on our MacBook Pro's, which was essentially the main hub for our project, as we literally did everything on it. All of the media technologies I have listed above were used on the MacBook, which just goes to show how much we took that for granted as well. Lastly, we had the camera, of which we used two, the Canon EOS 7D and my mobile phone, the Samsung Galaxy S3. Both were used to good effect and were massively influential to us, as they both have the ability to choose in HD 1080p video, which obviously makes the whole project a lot better. As well as being able to film on my mobile, it also allowed me to update Twitter, Facebook, Blogger and YouTube. So similar to the MacBook Pro, it was like a second media hub for me to work from.

Last, but by no means least is the use of the Green Screen, which for me is arguably the best part of the video. We used it twice in the whole process. Once when were just experimenting with the green screen, and second in the beginning of the video when we used the puzzle effect. This time last year there was no way we could have have the ability to use it, as I don't think our knowledge would be broad enough. It was a massive learning curve for me and only made me want to explore special effects similar to the green screen further, Although the greens creen was not crucial to use, i.e. we could have gone without it, I still think it's a massive asset to our final product.

Overall, you can see that media technologies were massively influential to our final product, from start to finish, and to be honest I don't know what we would have down without any of the things I have listed above. It would be interesting to see how our product would have turned out if we were forbidden from using media technologies, as I think it would have been very different indeed.

Evaluation Question 3

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

When we first set about planning what sort of target audience we wanted to target, we wanted to make sure that we got it spot on. Our intende target audience was at first young girls aged 12-20. But when we chose to change our song choice this changed to a much more diverse/older group. With Michael Buble as our inspiration, we discovered that his target audience was women between the ages of 35-55. But seeing as our artist James Thompson was younger than Buble, so we knew that we could stretch this age band a bit further, and decided that our target audience should be for women (and possibly men) aged 20-50.

In terms of audience feedback, we knew that it would be hugely important to the overall finished product, as if our audience feedback was bad, the whole thing would be a complete disaster, and the whole product and brand identity would be effectively ruined. However we also knew that family and friends would be nice whatever they thought of it, so it was important that we made sure they gave their absolute honest opinion about the music video. Have a watch of the video again to refresh your mind and then I've given a couple of examples of our feedback and responses we got below.

Our video now has over 300 views on YouTube, which I think is amazing, as we are only a small school with less than 300 students so the fact that within only a few days of it being online we have that many views is brilliant, and we are so so happy with it. I got a fair few text messages and tweets and messages on Facebook from people praising the video. Take a look below at a couple of screen grabs I took.

As you can see, a lot of our audience feedback was really good, and we also had a lot of verbal feedback as well. We had some comments on the YouTube video as well which praised the video, some from people that we don't even know, so that's even better!

Overall, I have learnt a lot form my audience feedback, as there were a lot of comments with people suggesting where we could make improvements. For example, one or two people spotted that the lip syncing was slightly out of sync on the first couple of shots, but this quickly corrected itself for the rest of the video. So we learnt that we should have gone over our video more when it was finalised and exported from iMovie, as when we did we more or less put it straight on YouTube. This was probably quite a careless thing for us to do, bit we were lucky that that was the only problem with the video. Audience feedback would obviously be even more important if we had to make another music video, so we acted as if we did, and conducted a focus group interviews with a Media Studies class form the lower school, and they were quite difficult to get answers out of, but once we did we got some good comments out of them, with some saying that they could definitely see a strong relationship beween the lyrics and the visuals, which was a massive compliment to be made, as I myself didn't see it, but this may have been because I watched the video over and over again!

I feel happier about the finished product now that we've got audience feedback, as I don't just look as it as I'd see it, but I see it from other peoples points of views as well.

Evaluation Question 2

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN AND ANCILLIARY TEXTS?

The ancillary products I chose to do were the digipak and the poster and in order to combine my music video with the digipak and the poster, I had to create a brand identity for my artist. To achieve this, and to try and be a bit different, Jack and I decided to create our own production company called Mitchell Cooper Productions. This meant that we could easily advertise through social media and make it look as if MC Productions were a record label of sorts.

When looking at the digipak and the music video and the poster it is clear to see that we have created a recognisable brand identity for James Thompson. He is a suave and sophisticated gentleman who cares for his appearance and reputation. When creating the digipak we wanted to use a font that we felt represented the personality of our artist. We must have searched through hundreds of fonts to find the right one for our digipak. We found Century Gophic and saw straight away that it was something that would suit James. Take a look at our poster below, and notice how we've use Century Gophic throughout it.

To create his identity, so to speak, we knew that it was important that we consistently used the same font throughout the digipak, the advert poster and the music video. In terms of selling out product to our audience, I think the smart layout and sophistication of the digipak effectively helps us do this. If we’d created a digipak that had lots of different fonts in it and was splashed with bright colours, it wouldn’t succeed, as it doesn’t suit our fan base, and they wouldn’t be pleased with a digipak like that. I hope that our audience associate a smart and suave gentleman with a simplistic, black and white styled digipak and poster. I think the combination of the three products really make a professional looking rounded product. Without creating a relationship between the video, digipak and poster makes it difficult for us to sell it as a package, so my using similar photos, the same font and the same style/wording throughout the whole product sells it all as one whole bundle, as appose to selling the music video, the digipak and the advert poster separately.  

Evaluation Question 1

 IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

 My music video was intended to use conventions from current and previous media in order to establish a recognisable image that would involve my intended audience instantly. For instance, from my research of inspiration for video, I had to gain an understanding of the basic forms and cobnetions used in a music video. When looking into theorists like Laura Mulvey (Male Gaze) and David Gauntlett.  I noticed that artists' music videos were either narrative or performance based, meaning that they either tell a stoey or a a performance in which the audience are directly involved. I chose to make a video that would be performance-based as it complemented my artist and his style of music. A narrative based video would contradict with my artist as he is more of a performer/entertainer rather than a vocalist with an instrument (Ed Sheeran).          

Music Video

In terms of conventions I used from real media products, there are several. Firstly, I used a black and white filter over the beginning of the video when the song was quite slow in tempo. A lot of inspiration came from the Michael Buble 'Feeling Good' video, as that also has low key lighting at the beginning. Take a look at the two screen grabs below.

I felt this was a very effective convention as it reflected the mood of the artist as the beginning of the song, and is sort of what you would expect to see given the tempo of the song, i.e. you wouldn't expect nor would you want to see big flashing lights and bright colours when the song is somewhat slow and solom.

Digipak

I also used conventions from real media texts when it came to the digipak. After analysing the Michael Buble’s ‘It’s Time’ album cover I knew that I wanted to make our digipak as simplistic as possible and I used Buble’s album cover as a drawing board to work from, and this massively helped me create the poster. One of the main coventions used throughout the digipak was the fact that we used the same font throughout the whole digipak. We especially used Buble as an inspiration when it came to the front cover of the album.Again, take a look at the screen grabs below and see the similarities between our front cover and that of Michael Bubles.

Like the 'It's Time' album cover, all we have to see is a picture of the artist, the name of the artist and the name of the album. I think this simplicity, which I've been talking about a lot, works really well. Not just for any digipak, but especially for that of this smart and sophisticated artist that we created. There are some differences as well however, where we do not conform with the conventions of the 'It;s Time' album. We decided not to cut out the artist and stick him on a white background as we wanted to let the audience know that he is a stage performer, and when looking at this you can see that he's on stage, as there is a haze of smoke behind him and he is holding a microphone. This we hope would attract the consumer in and make them look further into our artist, and hopefully purchase the album.

Poster

Again for the poster we kept it very simple, and used inspiration from the Michael Buble 'It's Time' album. Our poster is alongside Buble's below.

Notice how we used the convention of directly addressing the camera/audience. This is good for us as we are using the idea of a performance based video and product. We also kept everything in black and white, as does Buble in his poster. Buble has used the same font on the poster and all of it is in lower case. We challenged this convention somehwhat by making all of the text on our poster in capital letters.

I hope that our use of conventions successfully appeals to our intended target audience, and that the simplicity and minimaslitic style of the digipak and the poster interests our audience. I hope the image of the James Bond /Michael Buble style gentleman opens up to a new type of fanbase, which is slightly younger than that of Buble/Bond. 

Music Video....DONE!

At last! We have FINALLY finished the music video after months and months of planning, research and tedious amounts of editing. We've uploaded the video onto our very own YouTube page and we have also spread the word on the MC Productions Facebook and Twitter page and on our personal social sites as well. I'm delighted with the finished product, and thing Jack and I have done a sterling job. We've already reached 100 views on YouTube which may not seem like a lot but I think it's a pretty impressive milestone given that it's only been online for a couple of days. So take a look at the video below, as we give you James Thompson with Feeling Good........

Poster - DONE!

As Jack was creating the digipak, it was my job to create the poster that would advertise the album. I used Microsoft Publisher to create the poster, as my skills with Photoshop aren't all that great. So, take a look below at the poster which advertises James Thompson's brand new album 'Wasted Love'.

Firstly, notice how the only colour i have used is in the bottom corners of the poster, with the MC Productions Logo and the Twitter, Facebook and Youtube advertisements This is because I wanted to keep the psoter as neutral as possible, and I didn't really want it to stand out a huge amount. So in  keeping with the Michael Buble convention of a lot of black and white, I decided to make the image of myself black and white and all of the text in just white.

In terms of the photo, it was one that we took on Brighton Pier, with me standing up against the white wall. I'm directly addressing the audience, which keeps with the theme of me making a performance based product/video. I also decided to make the text of 'James Thompson' the largest as I think it's the thing people want to know the most, as people walking past the poster in a train station or down a high street would see the picture of myself which they would know very well (as they would with Michael Buble) and the name of the artist as well, so they no straight away who it's for. This would hopefully make them stop and read more information on the poster.

Lastly, the consumer can find out more information about the artist and the album by going onto the website, the Twitter page, Facebook page or Youtube page. Overall I think this is a very simple yet effective poster which I am very happy with. The music video is very nearly done and will be uploaded on YouTube very soon.

Digipak - DONE!

Jack and I decided to share the work load when it came to creating the ancillary products. I opted to create the poster, and Jack decided to create the Digipak.

In this post I am going to analyse the Digipak that Jack created and discuss why he chose to do certain things he did with the digipak.

Front Cover

In keeping with Buble's 'It's Time' album, Jack chose to keep the front cover as simplistic as possible, and I think he's achieved this really well, and has done a good job of it. I really like the fact that there is a light shining onto him from behind almost placing him in a silhouette. I also like how there is no big colours distracting the consumers attention away from James in the centre of the picture. The font we used was also very simple as well (Century Gophic) and I like how it looks smart in is in keeping with the smartness of our artist.

As well as this, there is a light shining from the back of the text, much like there is in the middle of the front cover behind James as well. I like how there is a constant relationship between the visuals and the font on the front cover, which Jack has done a really good job on!

Back Cover

There's a lot more going on on this page than there is on the front cover, as the back cover has to provide information about track listings, legal information and other information about the artist. However, it is still in keep with the smart and formal look, as there are no big brash colours used. Once again there is a light shining from behind (in front of in this case) James which again makes him look as if he is in silhouette.

Jack also made sure he used the same font as well, which makes everything consistent and overall more aesthetically pleasing.

Inside Cover & Lyrics Page

We took this panorama image when we were at Leeds Castle as more of an experiment than anything. It was only when we looked back at it we realised that it would be a perfect addition to the digipak. Once again Jack made sure he used the same font as he had on the front and back covers. I think that this is one of my favourite parts of the digipak, as it uses a double page spread and I think we've been quite unique with using a panorama image, as not many digipaks that we looked at have panoramas in them. Again we've kept the simplicity running through the digipak, and again the only text we've used on this part is the name of the artist and the name of the album.

For the lyrics page Jack used one of the Leeds Castle photos again, and this again I think has worked really really well. Jack adjusted the depth of field to make me stand out more and the castle in the background blur out slightly. In keeping with the same font we put the lyrics of the song on the page, next to me, where I am directly addressing the camera/audience, in keeping with performance based narrative of the whole product.

CD

Lastly, we have the CD itself, and we go back to photos from the stage performance. Again, there is the light shining from behind the artist, placing him (me) in a silhouette again. There is also the track listing on the CD as well, and of course the same font as been used again, as it has been throughout the whole digipak.

Overall I think Jack has done a cracking job of the digipak, and if I were to go out and spend £10 on a CD and pulled out this digipak I would not ask any questions about it, as I think it looks very professional and smart. I'm glad the digipak has worked well, as I think it's just as important as the music video itself, as it creates the identity of James just as much as the video does.

Risk Assessment

Jack and I thought that it would be a good idea to do a risk assessment of the music video and all te locations we filmed in. Take a look below to see it.

MC Productions: Risk Assessment

Location: All locations

Hazard: Crash whilst driving

Avoidance: Ensure that the driver of the car has a full UK license and that they follow all precautionary driving methods to ensure that passengers in the car, other drivers and pedestrians are safe.

Location: Editing suite

Hazard: Tripping hazards of cables

Avoidance: Make sure that all wires are either placed neatly round the edge of the room or tape the wires down to prevent tripping.

Location: Ashdown Forest

Hazard: The rain

Avoidance: To make sure that when filming, an umbrella was placed over the camera to prevent any damage to our expensive piece of equipment.

Location: Trinity Theatre

Hazard: Many

Avoidance: during our time here, there were many risks but as it is a professional establishment, they have taken into consideration all the possible risk assessments and made sure that they are safe. We also had to complete one of Trinity’s Risk assessments for our time there as it is part of their legal contract.

Location: Ashdown Forest

Hazard: Tripping

Avoidance: As all the ground is unsteady, we took extra care when walking over the unsteady ground to make sure that we did not trip over when performing a tracking shot or when we were walking.

Location: Leeds Castle

Hazard: Falling in the river

Avoidance: To make sure we did not fall in, we were extra careful when walking next to the river.

Location: Leeds Castle

Hazard: The Public

Avoidance: When filming backwards, we would communicate with each other to make sure we were not bumping into members of the public.

Location: Brighton

Hazard: The stones

Avoidance: When walking on the stones we made sure we were careful by waking slowly and looking where we were going.

Location: Editing suite

Hazard: Electrical malfunction

Avoidance: All our electrical equipment has been PAC tested to the electrical standard which made sure that all the equipment was safe to use.

Location: All locations

Hazard: Car safety

Avoidance: To make sure that the car we were driving was safe to use, we made sure that the car had a full MOT and service and all repairs had been made before setting off to our locations.

Location: All locations

Hazard: Camera safety

Avoidance: To make sure our expensive Cannon 7D was safe, we made sure that we used a top of the range Velbon Tripod, as this is a well known brand and is made to a high quality so we could be sure the camera would be safe and sturdy whilst connected to our tripod.

From reviewing all these hazards, this made us aware of all the possible things that could go wrong and made our project safe with no dangers occurring. From reviewing the hazards before filming in the location, it made the filming and editing, a safe experience for us both.

Trip to the Theatre

I thought it would be a good ide to reveal more about the trip we made to the Trinity Theatre in Tunbridge Wells to film the performance based section of our music video, and how we came about securing the theatre for the afternoon.

Last summer Jack was lucky enough to do his work experience at the theatre and became good friends with the managers. This allowed him to ask them nicely if we could use the stage for one afternoon and have control of the sound and the lighting as well. Seeing as Jack did Technical Lighting as his work experience then this was easy for Jack to arrange and we knew we could get some really good effects with the lights going on as Jack had a fair idea of what he was doing.

The day went really well and I was really pleased with the outcome of the footage we shot, we knew that we had to get on with it as soon as we got there and that's exactly what we did. We arrived and got straight on stage and it didn't take us long to get the desired effect with the lights, and we did inf act get out of the theatre earlier than planned and managed to get a couple of hours of editing in that day as well, so in terms of time management, things went really smoothly that day.

Things are really starting to come together now and the music video, the digipak and the poster are all more or less done, so now it's just a case of tying everything together.

Location List & Filming

It's been a very busy, but interesting and productive few weeks! We've got a huge amount of filming done and now have a total of FOUR different locations to put in our video, which beats last years foundation production which had one location in which was in the school grounds!

Firstly, I should state that we have decided to call out artist James Thompson, we felt that this was very British name, which went in keep with our portfolio built around Michael Buble, but I will add another blog post looking into the representations we want to create for our artist as well.

Below I have listed all of the locations we went to and have put some screen grabs in as well so you can get an idea of what we've done.

Trinity Theatre

One of the locations we used was a local theatre, which we were very lucky to have access to as Jack did a week of work experience there. This was where we did all of our lip syncing, as we decided we wouldn't overload the video with lip syncing and would only use the live performance shots as lip syncing shots. We wanted to make the music video look as if it was a live performance, with a side story in between shots of the 'live performance'. To achieve the desired effect we asked the lighting technician of the theatre to do the best he could to make the stage look like a music concert stage. Take a look at some of the screen grabs below, which show us adding a purply type hugh to the stage, as we felt this was most effective in making it look like a 'live' performance.

Ashdown Forest

Our second location we chose was Ashdown Forest in Kent, as we thought it would be good to use this dark, sombre location at the beginning of the song, before the jazzy saxophones kick in and before the song becomes more upbeat and happy. Luckily, it was snowing on the day that we drove over there so the shots worked even better. We also made all of these shots black and white so that it looked even more downbeat. Again, take a look below at a couple of screen grabs.

Brighton Pier

Out third location was maybe a little but cliche, but at the same time we knew it would work, and it was Brighton. A huge majority of the Media videos that we watched use Brighton Pier, and in a way i was rather reluctant to go there, but there are some shots that can become very effective there, and that's why we chose to go ahead with it. Take a look at some our screen-grabs below!

Leeds Castle

Lastly, we thought it would be good to go and film in a more glamorous location, which really supported Jame's image of a quite well off posh person. The location we chose to go to was Leeds Castle in Maidstone. This has some stunning grounds and it was a really nice day as well, so this worked to our advantage massively, and this was one of my favourite days of filming as we got some fantastic shots, and also some shots for our digipak as well. Screen-grabs are below.

Overall I'm really pleased with the progress we've made, and things are really starting to come together! :)

I'm currently working on the poster, whilst Jack works on the digipak. More posts to follow soon!

Shooting Schedule

In terms of time management, I knew from last year that we could vastly improve on this. So to achieve it, Jack and I decided to create some filmign schedules to help us move along more swiftly and know where we had to eb and whe. follow the links below to see our schedules.

http://www.scribd.com/doc/139715396/MC-Productions-Shooting-Schedule

http://www.scribd.com/doc/139716155/MC-Productions-Shooting-Schedule-2

This massivley helped us in terms of organisation, as we both imported the schedules onto our phones so that we both knew what we had to do and when we had to do it.

Digipak Analysis 2

For the second digpak analysis I thought it would be good to look at someone a bit different from Michael Buble, and decided to analyse One Direction's 'Take Me Home' digipak. Although One Direction appeal to a slightly younger target audience than James Thompson, I thought it would still be useful to see how other bands targeting slightly more diverse target audiences reach out to their fanbase through the use of digipaks.

Front Cover

The first thing that jumped out at me was how very British the front cover of this is. The band are in waistcoats. bowler hats and bow-ties, and are in and around a red telephone box, and all of this really typifies Britain and anyone in the world could look at the cover of this album and would immediate associate it with Britain. This immediately tells me that One Direction are branching out to a worldwide audience, but letting them know that they are fundamentally British.

There is hardly any text on the page, just the name of the band, written in the sky in cloud like font, and the name of the album in a very effective yet simple font. Overall, the layout of this front cover and the fact that you know straight away that it's for a boy-band makes it a very effective cover.

CD

This CD is very simple and very minimalsitc, but then again, why does it have to be bold and exciting? Nobody really looks at the CD itself so I think just making 75% of it red and the other bit a label, which may be made to look like a plane ticket (relating to the title of the album, Take Me Home) on the other bit of the CD works really well. The same fonts for the band name and the album name have been used as they were on the front cover as well.

Back Cover

Out of all three parts of the digipak, this is the one that I think has the most going on. It doesn't have hardly any red at all, unlike the front cover and the CD, as it's showing much more detailed information than the other parts of the digipak are. The fonts used for the track listing seem to be the same as the font that was used for name of the album on the front cover and on the CD, as this is a very smart and simple font that is easy to read for everyone. There are also some funky illustrations to the right of the track listing, which might again be appealing to the younger target audience, and also this is what one of the band members has tattooed onto him, and he ay be trying to establish his own, unique brand identity.

Digipak Analysis

The syllabus tells us that we have to analyse a digipak. Seeing as we are using Michael Buble as our 'inspiration', I decided to analyse his 'Come Fly With Me' digipak. The photos below show the front and the back of it.

The front is very simplistic, which is something I really like about it. It is literally just a picture of Michael Buble, in his trademark black suit and tie with a red light shining down on him. This is something that we tried to achieve when we filmed at the thestre, but we instead used a purple light to use on James. I like how there is no big brash colours screaming out at you, it's just the name of the album and the name of the singer in all on the same line and in the same font.

I noticed that Buble is also looking directly at the camera, and addressing his audience. This bakcs up his image of creating performance based music videos in which he does directly address his audience.

The back cover of the album is very different from the front. Buble is now not really the main focus of the cover, as he stands off to the left and he now isn't directly addressing his audience. He is also now tinted with a blue light as appose to the red light he was illuminated with on the front cover of the album. Instead. we much more information about the album and the singer itself. There is a track listing across most of the back cover as this is probably the information that consumers are going to want to know the most, and there is also some legal information about the CD.

We used this as quite a big inspiration when creating our digipak as we wanted to keep it in the style of the sophisticated, suave and upmarket person like Michael Buble, or in our case James Thompson.

Pitching our Song

The syllabus said that we had to create a pitch for a music video, we to incorporate more of David Gauntlett's Web 2.0, we did it on the popular slideshare.net website. Follow the link below to see our pitch!

The Online Presentation:

http://www.slideshare.net/wantedjack95/mb-presentation-16583127

_______________________________

Slide 1: 

Opening slide 

Slide 2:

The song that we have finally chosen to change from Olly Murs to is .... Michael Buble, Feeling good. 

The link below is Michael Buble's music video to the song. We have watched this repeatedly and studied the video to see what techniques have been used. 

Slide 3:

Micheal's video link once again. 

Slide 4: 

We have decided to create a performance based music video for this song because we think that it works effectively and we have the available resources to create such good footage for our own performance based video. The pictures on this slide are showing examples taken from Michael's video that we hope to recreate. 

Slide 5: 

Puzzle: The link is showing  the 'Gone in the morning' music video. I think that the puzzle idea in this video is a very challenging yet extremely effective idea. I like the way that greenscreen has been taken to a whole new level. We will try and add this in to our video as if we can pull this off it would look incredible. 

TV: the second idea we have had is to possibly use greenscreen inside the tv and then our artist presses play off the remote and the performance part of the video is playing inside the video. This could also work if done well. 

Driving: Although you see many A-Level music videos using the cheesy 'driving' footage, we believe that if this footage is done well, It can work extremely well and look amazing. But this is only if it is done to perfection and smoothly and not the normal 'easy' shots. 

Dolly-Tracking shots:  We plan to use the cars, with the camera in the boot to film the 'walking towards the camera shots' as with this filmed out of the back of a car, the footage would be smooth and look as professional as we can get our footage. 

Look into the camera: during our music video, we will have lots of shots where the artist in the video is staring directly into the lens to give the audience the sense as if the artist is singing the song to them and not to anyone. It will make the video more personal and connecting to the audience. 

round - 360: We will use a 360 shot as this is used within many music videos and looks great. this is also a challenging shot to pull off as it has to be done well and smoothly. 

Slide 6: 

Intertextual references: During our video, we will include references to other music videos and films as we feel that if the audience can relate this and link two videos, it will make the video more successful. 

Photoshoot: another idea that has been said is the idea of possibly using a photos hoot element? including photo snaps into the video, possible model shots to show the audience that the artist is successful and is not just a singer but a model too. 

Trinity theatre: I will explain about this on an upcoming slide. 

Slide 7:

From working at a theatre over christmas, I have recently contacted them to see if it would be possible to use the theatre for a few hours to do some filming in a professional location. We have been granted permission to use the theatre for a morning to film the performance part of our video. We could not be grateful enough as using a professional venue such as Trinity Theatre, will give us some stunning footage and some professional looking footage. We are very excited to our filming day here! 

Slide 8: 

For the performance part of the video that we will be filming at Trinity theatre, We will be using a silver mic stand, with a retro silver mic. We think that these will look great with the lights bouncing off the metal of the equipment. I will do a separate blog about the camera that we will be using to film. 

Slide 9:  

For our front cover for our CD case, I have come up with an idea that could be used. My idea is to have three separate beams of lights shining down on the arists who is standing center stage, with one hand on the mic. I think that this would be an extremely dramatic, cover to an album and would portray our artist perfectly. 

Slide 10:

The End, Thank you, any questions?