Monday, March 25, 2013

Digipak Analysis

The syllabus tells us that we have to analyse a digipak. Seeing as we are using Michael Buble as our 'inspiration', I decided to analyse his 'Come Fly With Me' digipak. The photos below show the front and the back of it.


The front is very simplistic, which is something I really like about it. It is literally just a picture of Michael Buble, in his trademark black suit and tie with a red light shining down on him. This is something that we tried to achieve when we filmed at the thestre, but we instead used a purple light to use on James. I like how there is no big brash colours screaming out at you, it's just the name of the album and the name of the singer in all on the same line and in the same font.

I noticed that Buble is also looking directly at the camera, and addressing his audience. This bakcs up his image of creating performance based music videos in which he does directly address his audience.

The back cover of the album is very different from the front. Buble is now not really the main focus of the cover, as he stands off to the left and he now isn't directly addressing his audience. He is also now tinted with a blue light as appose to the red light he was illuminated with on the front cover of the album. Instead. we much more information about the album and the singer itself. There is a track listing across most of the back cover as this is probably the information that consumers are going to want to know the most, and there is also some legal information about the CD.

We used this as quite a big inspiration when creating our digipak as we wanted to keep it in the style of the sophisticated, suave and upmarket person like Michael Buble, or in our case James Thompson.

No comments:

Post a Comment