HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN AND ANCILLIARY TEXTS?
The ancillary products I chose to
do were the digipak and the poster and in order to combine my music
video with the digipak and the poster, I had to create a brand identity for my
artist. To achieve this, and to try and be a bit different, Jack and I decided
to create our own production company called Mitchell Cooper Productions. This
meant that we could easily advertise through social media and make it look as
if MC Productions were a record label of sorts.
When looking at the digipak and the music video and the poster it is clear to see that we have created a recognisable brand identity for James Thompson. He is a suave and sophisticated gentleman who cares for his appearance and reputation. When creating the digipak we wanted to use a font that we felt represented the personality of our artist. We must have searched through hundreds of fonts to find the right one for our digipak. We found Century Gophic and saw straight away that it was something that would suit James. Take a look at our poster below, and notice how we've use Century Gophic throughout it.
To create his identity, so to speak, we knew that it was important that we consistently used the same font throughout the digipak, the advert poster and the music video. In terms of selling out product to our audience, I think the smart layout and sophistication of the digipak effectively helps us do this. If we’d created a digipak that had lots of different fonts in it and was splashed with bright colours, it wouldn’t succeed, as it doesn’t suit our fan base, and they wouldn’t be pleased with a digipak like that. I hope that our audience associate a smart and suave gentleman with a simplistic, black and white styled digipak and poster. I think the combination of the three products really make a professional looking rounded product. Without creating a relationship between the video, digipak and poster makes it difficult for us to sell it as a package, so my using similar photos, the same font and the same style/wording throughout the whole product sells it all as one whole bundle, as appose to selling the music video, the digipak and the advert poster separately.
When looking at the digipak and the music video and the poster it is clear to see that we have created a recognisable brand identity for James Thompson. He is a suave and sophisticated gentleman who cares for his appearance and reputation. When creating the digipak we wanted to use a font that we felt represented the personality of our artist. We must have searched through hundreds of fonts to find the right one for our digipak. We found Century Gophic and saw straight away that it was something that would suit James. Take a look at our poster below, and notice how we've use Century Gophic throughout it.
To create his identity, so to speak, we knew that it was important that we consistently used the same font throughout the digipak, the advert poster and the music video. In terms of selling out product to our audience, I think the smart layout and sophistication of the digipak effectively helps us do this. If we’d created a digipak that had lots of different fonts in it and was splashed with bright colours, it wouldn’t succeed, as it doesn’t suit our fan base, and they wouldn’t be pleased with a digipak like that. I hope that our audience associate a smart and suave gentleman with a simplistic, black and white styled digipak and poster. I think the combination of the three products really make a professional looking rounded product. Without creating a relationship between the video, digipak and poster makes it difficult for us to sell it as a package, so my using similar photos, the same font and the same style/wording throughout the whole product sells it all as one whole bundle, as appose to selling the music video, the digipak and the advert poster separately.
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