WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?
When we first set about planning what sort of target audience we wanted to target, we wanted to make sure that we got it spot on. Our intende target audience was at first young girls aged 12-20. But when we chose to change our song choice this changed to a much more diverse/older group. With Michael Buble as our inspiration, we discovered that his target audience was women between the ages of 35-55. But seeing as our artist James Thompson was younger than Buble, so we knew that we could stretch this age band a bit further, and decided that our target audience should be for women (and possibly men) aged 20-50.
In terms of audience feedback, we knew that it would be hugely important to the overall finished product, as if our audience feedback was bad, the whole thing would be a complete disaster, and the whole product and brand identity would be effectively ruined. However we also knew that family and friends would be nice whatever they thought of it, so it was important that we made sure they gave their absolute honest opinion about the music video. Have a watch of the video again to refresh your mind and then I've given a couple of examples of our feedback and responses we got below.
Our video now has over 300 views on YouTube, which I think is amazing, as we are only a small school with less than 300 students so the fact that within only a few days of it being online we have that many views is brilliant, and we are so so happy with it. I got a fair few text messages and tweets and messages on Facebook from people praising the video. Take a look below at a couple of screen grabs I took.
As you can see, a lot of our audience feedback was really good, and we also had a lot of verbal feedback as well. We had some comments on the YouTube video as well which praised the video, some from people that we don't even know, so that's even better!
Overall, I have learnt a lot form my audience feedback, as there were a lot of comments with people suggesting where we could make improvements. For example, one or two people spotted that the lip syncing was slightly out of sync on the first couple of shots, but this quickly corrected itself for the rest of the video. So we learnt that we should have gone over our video more when it was finalised and exported from iMovie, as when we did we more or less put it straight on YouTube. This was probably quite a careless thing for us to do, bit we were lucky that that was the only problem with the video. Audience feedback would obviously be even more important if we had to make another music video, so we acted as if we did, and conducted a focus group interviews with a Media Studies class form the lower school, and they were quite difficult to get answers out of, but once we did we got some good comments out of them, with some saying that they could definitely see a strong relationship beween the lyrics and the visuals, which was a massive compliment to be made, as I myself didn't see it, but this may have been because I watched the video over and over again!
I feel happier about the finished product now that we've got audience feedback, as I don't just look as it as I'd see it, but I see it from other peoples points of views as well.
When we first set about planning what sort of target audience we wanted to target, we wanted to make sure that we got it spot on. Our intende target audience was at first young girls aged 12-20. But when we chose to change our song choice this changed to a much more diverse/older group. With Michael Buble as our inspiration, we discovered that his target audience was women between the ages of 35-55. But seeing as our artist James Thompson was younger than Buble, so we knew that we could stretch this age band a bit further, and decided that our target audience should be for women (and possibly men) aged 20-50.
In terms of audience feedback, we knew that it would be hugely important to the overall finished product, as if our audience feedback was bad, the whole thing would be a complete disaster, and the whole product and brand identity would be effectively ruined. However we also knew that family and friends would be nice whatever they thought of it, so it was important that we made sure they gave their absolute honest opinion about the music video. Have a watch of the video again to refresh your mind and then I've given a couple of examples of our feedback and responses we got below.
Our video now has over 300 views on YouTube, which I think is amazing, as we are only a small school with less than 300 students so the fact that within only a few days of it being online we have that many views is brilliant, and we are so so happy with it. I got a fair few text messages and tweets and messages on Facebook from people praising the video. Take a look below at a couple of screen grabs I took.
As you can see, a lot of our audience feedback was really good, and we also had a lot of verbal feedback as well. We had some comments on the YouTube video as well which praised the video, some from people that we don't even know, so that's even better!
Overall, I have learnt a lot form my audience feedback, as there were a lot of comments with people suggesting where we could make improvements. For example, one or two people spotted that the lip syncing was slightly out of sync on the first couple of shots, but this quickly corrected itself for the rest of the video. So we learnt that we should have gone over our video more when it was finalised and exported from iMovie, as when we did we more or less put it straight on YouTube. This was probably quite a careless thing for us to do, bit we were lucky that that was the only problem with the video. Audience feedback would obviously be even more important if we had to make another music video, so we acted as if we did, and conducted a focus group interviews with a Media Studies class form the lower school, and they were quite difficult to get answers out of, but once we did we got some good comments out of them, with some saying that they could definitely see a strong relationship beween the lyrics and the visuals, which was a massive compliment to be made, as I myself didn't see it, but this may have been because I watched the video over and over again!
I feel happier about the finished product now that we've got audience feedback, as I don't just look as it as I'd see it, but I see it from other peoples points of views as well.
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