IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
My music video was intended to use conventions from current and previous media in order to establish a recognisable image that would involve my intended audience instantly. For instance, from my research of inspiration for video, I had to gain an understanding of the basic forms and cobnetions used in a music video. When looking into theorists like Laura Mulvey (Male Gaze) and David Gauntlett. I noticed that artists' music videos were either narrative or performance based, meaning that they either tell a stoey or a a performance in which the audience are directly involved. I chose to make a video that would be performance-based as it complemented my artist and his style of music. A narrative based video would contradict with my artist as he is more of a performer/entertainer rather than a vocalist with an instrument (Ed Sheeran).
Music Video
In terms of conventions I used from real media products, there are several. Firstly, I used a black and white filter over the beginning of the video when the song was quite slow in tempo. A lot of inspiration came from the Michael Buble 'Feeling Good' video, as that also has low key lighting at the beginning. Take a look at the two screen grabs below.
I felt this was a very effective convention as it reflected the mood of the artist as the beginning of the song, and is sort of what you would expect to see given the tempo of the song, i.e. you wouldn't expect nor would you want to see big flashing lights and bright colours when the song is somewhat slow and solom.
Digipak
I also used conventions from real media texts when it came to the digipak. After analysing the Michael Buble’s ‘It’s Time’ album cover I knew that I wanted to make our digipak as simplistic as possible and I used Buble’s album cover as a drawing board to work from, and this massively helped me create the poster. One of the main coventions used throughout the digipak was the fact that we used the same font throughout the whole digipak. We especially used Buble as an inspiration when it came to the front cover of the album.Again, take a look at the screen grabs below and see the similarities between our front cover and that of Michael Bubles.
My music video was intended to use conventions from current and previous media in order to establish a recognisable image that would involve my intended audience instantly. For instance, from my research of inspiration for video, I had to gain an understanding of the basic forms and cobnetions used in a music video. When looking into theorists like Laura Mulvey (Male Gaze) and David Gauntlett. I noticed that artists' music videos were either narrative or performance based, meaning that they either tell a stoey or a a performance in which the audience are directly involved. I chose to make a video that would be performance-based as it complemented my artist and his style of music. A narrative based video would contradict with my artist as he is more of a performer/entertainer rather than a vocalist with an instrument (Ed Sheeran).
Music Video
In terms of conventions I used from real media products, there are several. Firstly, I used a black and white filter over the beginning of the video when the song was quite slow in tempo. A lot of inspiration came from the Michael Buble 'Feeling Good' video, as that also has low key lighting at the beginning. Take a look at the two screen grabs below.
I felt this was a very effective convention as it reflected the mood of the artist as the beginning of the song, and is sort of what you would expect to see given the tempo of the song, i.e. you wouldn't expect nor would you want to see big flashing lights and bright colours when the song is somewhat slow and solom.
Digipak
I also used conventions from real media texts when it came to the digipak. After analysing the Michael Buble’s ‘It’s Time’ album cover I knew that I wanted to make our digipak as simplistic as possible and I used Buble’s album cover as a drawing board to work from, and this massively helped me create the poster. One of the main coventions used throughout the digipak was the fact that we used the same font throughout the whole digipak. We especially used Buble as an inspiration when it came to the front cover of the album.Again, take a look at the screen grabs below and see the similarities between our front cover and that of Michael Bubles.
Like the 'It's Time' album cover, all we have to see is a picture of the artist, the name of the artist and the name of the album. I think this simplicity, which I've been talking about a lot, works really well. Not just for any digipak, but especially for that of this smart and sophisticated artist that we created. There are some differences as well however, where we do not conform with the conventions of the 'It;s Time' album. We decided not to cut out the artist and stick him on a white background as we wanted to let the audience know that he is a stage performer, and when looking at this you can see that he's on stage, as there is a haze of smoke behind him and he is holding a microphone. This we hope would attract the consumer in and make them look further into our artist, and hopefully purchase the album.
Poster
Again for the poster we kept it very simple, and used inspiration from the Michael Buble 'It's Time' album. Our poster is alongside Buble's below.
Notice how we used the convention of directly addressing the camera/audience. This is good for us as we are using the idea of a performance based video and product. We also kept everything in black and white, as does Buble in his poster. Buble has used the same font on the poster and all of it is in lower case. We challenged this convention somehwhat by making all of the text on our poster in capital letters.
I hope that our use of conventions successfully appeals to our intended target audience, and that the simplicity and minimaslitic style of the digipak and the poster interests our audience. I hope the image of the James Bond /Michael Buble style gentleman opens up to a new type of fanbase, which is slightly younger than that of Buble/Bond.
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