Jack and I decided to share the work load when it came to creating the ancillary products. I opted to create the poster, and Jack decided to create the Digipak.
In keeping with Buble's 'It's Time' album, Jack chose to keep the front cover as simplistic as possible, and I think he's achieved this really well, and has done a good job of it. I really like the fact that there is a light shining onto him from behind almost placing him in a silhouette. I also like how there is no big colours distracting the consumers attention away from James in the centre of the picture. The font we used was also very simple as well (Century Gophic) and I like how it looks smart in is in keeping with the smartness of our artist.
As well as this, there is a light shining from the back of the text, much like there is in the middle of the front cover behind James as well. I like how there is a constant relationship between the visuals and the font on the front cover, which Jack has done a really good job on!
Back Cover
There's a lot more going on on this page than there is on the front cover, as the back cover has to provide information about track listings, legal information and other information about the artist. However, it is still in keep with the smart and formal look, as there are no big brash colours used. Once again there is a light shining from behind (in front of in this case) James which again makes him look as if he is in silhouette.
Jack also made sure he used the same font as well, which makes everything consistent and overall more aesthetically pleasing.
Inside Cover & Lyrics Page
We took this panorama image when we were at Leeds Castle as more of an experiment than anything. It was only when we looked back at it we realised that it would be a perfect addition to the digipak. Once again Jack made sure he used the same font as he had on the front and back covers. I think that this is one of my favourite parts of the digipak, as it uses a double page spread and I think we've been quite unique with using a panorama image, as not many digipaks that we looked at have panoramas in them. Again we've kept the simplicity running through the digipak, and again the only text we've used on this part is the name of the artist and the name of the album.
Lastly, we have the CD itself, and we go back to photos from the stage performance. Again, there is the light shining from behind the artist, placing him (me) in a silhouette again. There is also the track listing on the CD as well, and of course the same font as been used again, as it has been throughout the whole digipak.
Overall I think Jack has done a cracking job of the digipak, and if I were to go out and spend £10 on a CD and pulled out this digipak I would not ask any questions about it, as I think it looks very professional and smart. I'm glad the digipak has worked well, as I think it's just as important as the music video itself, as it creates the identity of James just as much as the video does.
In this post I am going to analyse the Digipak that Jack created and discuss why he chose to do certain things he did with the digipak.
Front Cover
Front Cover
In keeping with Buble's 'It's Time' album, Jack chose to keep the front cover as simplistic as possible, and I think he's achieved this really well, and has done a good job of it. I really like the fact that there is a light shining onto him from behind almost placing him in a silhouette. I also like how there is no big colours distracting the consumers attention away from James in the centre of the picture. The font we used was also very simple as well (Century Gophic) and I like how it looks smart in is in keeping with the smartness of our artist.
As well as this, there is a light shining from the back of the text, much like there is in the middle of the front cover behind James as well. I like how there is a constant relationship between the visuals and the font on the front cover, which Jack has done a really good job on!
Back Cover
There's a lot more going on on this page than there is on the front cover, as the back cover has to provide information about track listings, legal information and other information about the artist. However, it is still in keep with the smart and formal look, as there are no big brash colours used. Once again there is a light shining from behind (in front of in this case) James which again makes him look as if he is in silhouette.
Jack also made sure he used the same font as well, which makes everything consistent and overall more aesthetically pleasing.
Inside Cover & Lyrics Page
We took this panorama image when we were at Leeds Castle as more of an experiment than anything. It was only when we looked back at it we realised that it would be a perfect addition to the digipak. Once again Jack made sure he used the same font as he had on the front and back covers. I think that this is one of my favourite parts of the digipak, as it uses a double page spread and I think we've been quite unique with using a panorama image, as not many digipaks that we looked at have panoramas in them. Again we've kept the simplicity running through the digipak, and again the only text we've used on this part is the name of the artist and the name of the album.
For the lyrics page Jack used one of the Leeds Castle photos again, and this again I think has worked really really well. Jack adjusted the depth of field to make me stand out more and the castle in the background blur out slightly. In keeping with the same font we put the lyrics of the song on the page, next to me, where I am directly addressing the camera/audience, in keeping with performance based narrative of the whole product.
CD
Overall I think Jack has done a cracking job of the digipak, and if I were to go out and spend £10 on a CD and pulled out this digipak I would not ask any questions about it, as I think it looks very professional and smart. I'm glad the digipak has worked well, as I think it's just as important as the music video itself, as it creates the identity of James just as much as the video does.
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