Focus Group Interviews

The next stage for us was to conduct Focus Group Interviews with our peers in the school. We firstly asked people who were free during our Media lesson if they wanted to answer a few questions. However, we find this quite difficult as they didn't tale it as seriously as we would have liked them to, and when it came to editing the video we realised that the footage was useless as we got no decent information or ideas out of the people we asked. So next lesson, asked Frankie, Jenny and Emily to help us, who are all from the year below, two of which do Media Studies also. Instead of doing it in the busy common room where we had done it before, we did it in the Media Studies classroom where it was much quieter and the girls were unlikely to mess around. 

We didn't actually have set questions, we just sort of decided that we were going to improvise, and ask questions that we felt were relevant to ask. I think that this worked to our advantage as we weren't being very formal. and asking set questions, so I think this immediately made the girls feel at ease. So we just hit the record button, and started talking, and managed to talk for over fifteen minutes, which I was really pleased with as we knew we could get a good five minutes of footage out of after we had cut and edited it all. We got some really valuable feedback from the three of them as we pitched our ideas to them and asked them what they thought of them ideas and then asked them what they thought would work better. The editing process took longer than I had first imagined but we got there eventually, and uploaded the footage onto our Facebook page (http://www.facebook.com/MitchellCooperProductions).

The feedback I got from the three girls made me think that I might need to reconsider our song choice. This wasn't because 'Dance With Me Tonight' was unpopular with them, it was just that it wasn't as well taken as I would have liked it to be. I decided that the best thing to do was conduct another focus group interview. This time with the Year 11's who just so happened to be on a Sixth Form taster day, so we had around ten people in the interview this time, compared to the three we had before. This interview went really really well and it was great to get some more opinions out of the group I am still in the process of editing this interview as it was much longer than the other one but as soon as I have finished editing this second focus group interview it will be put straight up onto out Facebook, Twiter & YouTube pages. 

C x